\u00a0EDGA Algarve Open<\/a> (November 20-22) at Pestana Vila Sol and the organisation\u2019s 25th anniversary celebrations. During the event, players will be presented with a new EDGA book \u2013 Changing Lives<\/i> \u2013 that tracks the evolution and key milestones of EDGA, along with a memento to commemorate the launch of \u201cYou Can\u201d.<\/p>\nNow live across EDGA\u2019s digital touch-points and rolling out through member countries (EDGA advises and supports 50 national golf federations), the \u201cYou Can\u201d campaign is designed to empower individuals with disability to see golf as a sport where they truly belong.<\/p>\n
Its central message, \u201cYou Can Play Golf\u201d, is supported by three powerful themes:\u00a0Make Friends, Compete, and Improve Health. Together, these emotive messages reflect the broader impact of golf beyond the course.<\/p>\n
\u201cWith \u2018You Can\u2019, we\u2019re flipping the script,\u201d\u00a0said\u00a0Scott Bennett, Head of Marketing at EDGA.\u00a0\u201cThis isn\u2019t about inclusion as an afterthought, it\u2019s about representation that feels real, powerful, and personal. Golf can offer confidence, health, community, and competition, and this campaign reflects exactly that. We wanted to make sure this project speaks to people with disabilities, not just about them.\u201d<\/p>\n
The EDGA team feels that unlike many sports campaigns in which disability is added almost as a side note, \u201cYou Can\u201d was built\u00a0by, and for, the G4D (Golf for the Disabled) community.<\/p>\n
Crucially, every image, message, and story is drawn from real players and their lived experiences. It highlights the diversity of disability, not just the most commonly represented, and brings to life the barriers, breakthroughs, and benefits that only those with first-hand experience can truly articulate.<\/p>\n
Rita Sampaio, the designer who created the campaign\u00a0for EDGA pro bono, said:\u00a0\u201cThe concept behind this campaign is ability, regardless of the limitations each person may have. The focus is on the player and their skill in the game of golf. \u2018You Can\u2019 is a message of empowerment, an invitation for more people with disabilities to experience this inclusive sport. We want every person with a disability to see it and think, \u2018Yes, I can do that too.\u2019 Everyone featured is a real golfer, with a true story. That\u2019s what gives the campaign its strength.\u201d<\/p>\n
With\u00a0QR codes on all materials\u00a0linking to deeper content: videos, interviews, and written stories, \u201cYou Can\u201d encourages confident participation through honest storytelling. The campaign is designed to reach future players where it matters most:\u00a0including in rehabilitation centres, hospitals, and community spaces. And thanks to its\u00a0adaptable branding, member countries can tailor the messaging while staying aligned to a unified, global movement.<\/p>\n
The \u201cYou Can\u201d materials are now integrated into the\u00a0EDGA 8-Stage Programme, which is supported by The\u00a0R&A\u00a0and explores:\u00a0getting started; locations (assisting venues); the workforce; communication; encouraging new and regular players; competitions and events; professional coaching education; and legacy.<\/p>\n
Through this programme,\u00a0EDGA\u00a0aims to support the growth and capacity of national federations as they work to attract individuals with a disability to the game of golf.<\/p>\n
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[et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.24.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar admin_label=”Sidebar” _builder_version=”4.24.0″ _module_preset=”default” global_module=”330″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”] EDGA (European Disabled Golf Association) is unveiling its new campaign, \u201cYou Can\u201d, at this week\u2019s EDGA Annual Assembly and Workshops […]<\/p>\n","protected":false},"author":4,"featured_media":1500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/posts\/1501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/comments?post=1501"}],"version-history":[{"count":0,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/posts\/1501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/media\/1500"}],"wp:attachment":[{"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/media?parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/categories?post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edgagolf.com\/web24\/wp-json\/wp\/v2\/tags?post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}